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Nostalgia: Maruti Suzuki

Maruti Suzuki India Limited (MSIL) is a subsidiary of Japanese automobile manufacturer Suzuki which was established as Maruti Udyog Limited (MUL) in 1981. It was started as a JV between government of India and Suzuki Motor Corporation, Japan. The first lots of Maruti cars were assembled in 1983 and then Prime Minister Mrs.Indira Gandhi gave the keys of the first Maruti 800 in December 1983. This started the Maruti Suzuki legacy in India.

 

During 1984, India’s first iconic multi utility vehicle (MUV), the iconic Omni was launched which was followed by India’s first off roader, the invincible Maruti Gypsy in 1985. Maruti also started to export its cars to foreign countries during this time. In 1990 India’s first luxury sedan Maruti 1000 was launched and later in 1993, India’s first premium hatch back Zen was launched. In 1994 Maruti 1000 was given a new look and named it as Esteem. 

 

Maruti launched many customer oriented activities to compete against many international vehicle manufacturers entry into Indian soil. Maruti launched 24-hour on-road service during May 1996 and in 2000 Institute of Driving Training and Research was launched to take driving skills to international levels. During the same time they also started customer care centre. Maruti launched its first True Value outlet in 2001. 

 

In 2002 Suzuki Motor Corporation acquired majority stake in MUL and in 2007 MUL was renamed as Maruti Suzuki India Limited. Maruti also launched many new models and variants during these times. Some of them were Baleno, Wagon R, Versa, the largest selling car Alto etc.

 

2005 marked a history for Maruti Suzuki with the launch of Swift and later in 2008 they launched a strategic model A-star and Swift Dzire on the Swift platform. Ritz was launched in 2009 and Eeco another MUV by Maruti based on Versa in 2010. They also launched a new version of their largest selling car and named it as Alto K10. Ertiga a Multi Purpose Vehicle (MPV) was launched in 2012 which was a seven seater vehicle. Alto was altogether redesigned to meet the competition and named it as Alto 800. Maruti imports some vehicles like Grand Vitara which was launched in 2007 and Kizashi in 2011. 

 

MSIL also discontinued some models like 1000, Zen, Esteem, Baleno, Versa etc. Some of the models were stopped for introducing new models and some models lacked strength for competition like Zen gave way to Estilo, Versa for Eeco etc. 

 

MSIL currently has two manufacturing facility at Gurgaon and Manesar both in North India. MSIL has the largest product lineup of 16 models like Alto 800, Alto K10, A-Star, Dzire, Eeco, Ertiga, Estilo, Grand Vitara, Gypsy, Kizashi, Omni, Ritz, Swift, SX4, Wagon R and 800.

 

Posted by Essjay

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