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The success story of Toyota, the No. 1 carmaker in the world

Toyota motor corporation was established in 1937 by Kiichiro Toyoda, who was the son of Sakichi Toyoda who invented Japan’s first power loom revolutionising the country's textile industry. Today the  “just – in – time” philosophy followed by the Toyota Production system is adopted by automotive industries across the world.

 

In 1930, Kiichiro Toyoda began research on small gasoline powered engines and after three years later, an automobile department was established at Toyoda's Automatic Loom Works. He developed a prototype version called A1 in 1935 and in 1936, AA sedan was introduced. AA sedan, AB open type car and a small truck G1 were introduced in the begining. The Toyopet Crown, Toyopet Master and Crown Deluxe were launched in 1955.

 

Two years later,  the first prototypes of the Crown were exported to the United States and Toyota Motor Sales U.S.A., Inc. was established. Quality was the motto of Toyota and in 1966, the company received Deming Application prize for quality control. In 1966, th Corolla was lauched. Toyota lauched its luxury brand Lexus in 1989. The planet’s favourite hybrid Prius was launched in 1997.

 
 
At the same time, Toyota is well known for its range of SUVs. The experience of Toyota in making military vehicles during the olden days helped Toyota in developing SUVs and small trucks. In 1951, Toyota manufactured jeeps named BJ for the army, this model was later developed and called as the popular Land Cruiser.
 
 
In India, Toyota Kirloskar Motor Pvt Ltd (TKM) was established in 1997 and in 2000, their first vehicle - Qualis SUV was launched, which was followed by Camry in 2002 and Corolla in 2003.  Two years later, the Qualis which was very good in sales was stopped and their new product - Innova MPV was launched. Another SUV, the Fortuner was launched in 2009 followed by the Land Cruiser LC 200 in September the same year.
 
 
The next year was also a very important year for TKM as it started production of its sedan - Etios which was solely produced in India for the world. The planet’s favourite hybrid Prius was also launched in the same year. In 2011, the hatchback version of Etios called Liva was introduced, becoming the cheapest and smallest Toyota in India.
 
 
Toyota’s Lexus and Toyota branded vehicles rank top annually among the world’s highest quality cars in third party surveys of customer satisfaction. 2012 is a great year for Toyota, for its celebration of 75 years. 75 years of Quality revolution.  
 
 
Toyota range of cars in India – Etios Liva, Etios, Innova, Corolla Altis, Fortuner, Camry, Prius, Land Cruiser Prado, Land Cruiser 200.
 
 
Posted by Essjay
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